AT&T in Europe

[Armando P. Stettner]

I thought that people would be interested in a reading the following
AT&T advertisement that appeared in Europe.  Jean Wood typed it in
from the International Herald Tribune.  For those of you that remember
Jean from her days in DEC UEG, she is now primary UNIX Technical
Support for Europe at DEC in Valbonne, France.
	aps.

    From decwrl!dec-rhea!dec-isola!jean Thu Jul 12 21:42:37 1984
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    From: decwrl!dec-rhea!dec-isola!jean
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    Date: Thursday, 12 Jul 1984 17:49:12-PDT
    Subject: AT&T System V in Europe.
    Status: R
    
    UNIX is a trademark of AT&T Bell Labs.
    In case you haven't heard about it or seen it...
    
    In Monday's International Herad Tribune, there was a FULL PAGE anouncement
    of "UNIX Europe".
    
    Top have of page has a large UNIX written across it with the word INDEPENCE
    four times (in English, Italian, German and French).  Across the
    center of the page in two inch high letters:
    [START OF TEXT]
    
    			    UNIX EUROPE
    		A DECLARATION OF HARDWARE INDEPENDENCE
    
    [Three columns of text on the bottom half of the page; Bold on]
    UNIX Europe, a joint venture of AT&T and Olivetti, brings a smart 
    business investment to Europe.  UNIX (tm) SYSTEM V, the computer operating 
    system software developed by AT&T Bell Laboratories.  Now European 
    businesses can be free from the tyranny of hardware obsolescence.  
    
    That's one reason why good business decisions are based on UNIX System V.
    [Bold off]
    
    Your company needs an operating system that lets you take advantage of new 
    computer technology--without expensive, disruptive change.  It's important 
    the hardware and software you choose are based on UNIX System V.
    
    It's unique capabilities ensure that your software will remain a 
    functioning part your system.  And that can cut the cost of doing business 
    for years to come.
    
    That's why business people world-wide have chosen UNIX System V as their 
    software standard.
    
    [bold on]
    Freedom from obsolescence
    [bold off]
    
    UNIX System V is virtually hardware independent.  SO you can configure 
    systems from a variety of manufacturers.  Even if the machines are of very 
    different architectures.  Or of different sizes.
    
    In addition, AT&T's recently announced 3B Computers, now available in 
    Europe through Olivetti, are designed to support UNIX System V down to the 
    molecule.
    
    And applications software written for UNIX System V is essentially 
    portable. SO existing software can be reused when you get new equipment.
    
    There's no costly rewriting-or retraining your staff-everytime a new 
    computer is added on.  And That's critical.
    
    [bold on]
    A worldwide standard
    [bold off]
    
    The launching for UNIX EUROPE makes it easier for European businesses to 
    license and take advantage of UNIX System V software.
    
    In addition, UNIX Europe is backed by the full resources of Olivetti and 
    AT&T.  You can expect a comprehensive program of service and training 
    second to none.
    
    [bold on]
    "Is it based on UNIX System V"
    [bold off]
    
    UNIX System V lets your company take advantage of new technologies -- and 
    protects your investment in hardware and software.
    
    That's why you should ask "Is it based on UNIX System V?" before you ask 
    anything else.
    
    To find out how UNIX System V can help your business, just fill out the 
    coupon.
    
    We'll send you our specially prepared booklet, "Ten Questions you SHould 
    Ask Your MIS Manager About UNIX System V".
    
    [bold on]
    UNIX System V.  From AT&T.  From now on, consider it an international 
    standard.
    [bold off]
    [END OF TEXT]
    
    Also included in the article is a coupon that asks amoung other things,
    whether or not you are a UNIX System Licensee (yes, no, don't know).
    
    At the bottom center of the page is the AT&T "death-star" logo.
    
    			Jean Wood.